Little Spain

Sep 2023

The brand identity project for Little Spain encompasses a comprehensive suite of commercial and editorial design work. The collection showcases a versatile approach to visual systems, spanning product photography, bespoke typography, and large-scale environmental signage. With a focus on minimalist layouts and clean graphic design, the work integrates diverse textures ranging from matte metal packaging to high-contrast monochrome apparel labels. The project incorporates motion graphics and 3D render / CGI techniques to expand the brand's digital presence. Throughout these applications, Little Spain employs a bold typographic language that maintains structural coherence across varied mediums. The execution relies on sharp directional light and a restrained palette, highlighting the tactile qualities of paper, wood, and textiles within each composition. Creative contributions to this identity system feature graphic design from Pentagram, Order, Studio Bruch, Daily Dialogue, Baillat Studio, OKTO, Without, and Studio Gonzalo Hergueta.

Commercial, Clean, Horizontal