Academic Work
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2025
Description
Academic Work explores a new brand identity for the technology and recruitment sector, centering on a visual system defined by high-contrast color blocking and bold serif typography. The project utilizes split-screen layouts in vibrant pink, orange, and deep green to organize information, paired with a surreal approach to object-based imagery and 3D render / CGI techniques. Moving beyond static assets, the branding extends into motion graphics and instructional infographics. These elements break down typographic anatomy and kinetic text sequences, supported by clean art direction and portrait photography. Graphic design expertise was provided by OKTO.
Style
Horizontal, Graphic, Clean, Commercial
Industries
Apps & Digital Platforms
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