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BrandOvertone Studios
ProjectBrand Identity
Overtone Studios brand identity sheet displaying white typography, logotypes, colour palette swatches, and font family samples on a black background

Overtone Studios Brand Identity 2023

Associated creatives

OKTO
OKTOGraphic Design
Sebastian Mast
Sebastian MastPhotography

Tags

brand identity designbrand identitybrand guidelinestypography specimentypographylogotypecolour palette

Description

This brand identity presentation for Overtone Studios showcases a comprehensive design system featuring custom typography, logotype lockups, and a structured colour palette. The clean layout contrasts crisp white lettering against a deep black background, highlighting various weights and styles including Display Bold, Script, and Mono Regular. Colour swatches illustrate primary and secondary hues ranging from neutral greys and whites to vibrant purples, oranges, and chartreuse green. The piece serves as a professional brand guideline document detailing visual assets and typographic hierarchy.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Pure White (50%)
Jet Black (50%)

Background

Black Seamless

Context

Advertising Campaign