Ouch
Brand Identity
Nov 2025
The Ouch brand identity project establishes a distinct visual language through a vibrant green and white palette, combining clean, minimalist graphic design with playful illustrative elements. The project spans across various touchpoints, from packaging and apparel to retail signage and culinary product photography. Executed with contributions from Studio Oker for graphic design, Morten Kantsø for illustration, and Henriette Heimdal for photography, the work blends modern commercial aesthetics with nostalgic lo-fi techniques. The brand utilizes high-contrast motion graphics, animation, and tactile, natural light photography to maintain a cohesive and energetic presence across both digital and physical environments.
Commercial, Clean
