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BrandOuch
ProjectBrand Identity
Man from behind wearing a white t-shirt with green illustration and a white baseball cap against a graphic background.

Ouch Brand Identity 2025

Associated creatives

Studio Oker
Studio OkerGraphic Design
Morten Kantsø
Morten KantsøIllustration
Henriette Heimdal
Henriette HeimdalPhotography

Tags

man in white t shirtwhite t shirtt shirtman wearing baseball capbaseball capgreen illustrationgraphic t shirt

Description

This image showcases a brand identity project for Ouch, featuring a photograph captured from behind by Henriette Heimdal, with graphic design by Studio Oker and illustration by Morten Kantsø. A man stands facing away from the camera, wearing a plain white t-shirt adorned with a distinctive green line illustration on the back. He also wears a white baseball cap featuring subtle green branding. The background consists of a clean white surface with matching green abstract graphic elements, complementing the apparel. The composition highlights the streetwear aesthetic under clean natural lighting conditions.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (70%)
Forest Green (30%)

Background

White Seamless

Context

Advertising Campaign, Lookbook