Ouch Brand Identity 2025

Description

This video animation captured for the Ouch brand identity project features a gloved hand firmly pressing a heavy metal burger smasher onto a patty of raw beef on a hot stainless steel griddle. The composition is presented vertically with clean typography labeling the action below the central frame. The visual style is minimal and commercial, focusing tightly on the culinary process with crisp handling and straightforward framing. Studio Oker contributed graphic design, Morten Kantsø provided illustration, and Henriette Heimdal handled photography for the production.