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Brand
Ouch
ProjectBrand Identity

Ouch Brand Identity 2025

Associated creatives

Studio Oker
Studio OkerGraphic Design
Morten Kantsø
Morten KantsøIllustration
Henriette Heimdal
Henriette HeimdalPhotography

Tags

lofi video clipvideo cliplofi videograssy athletic fieldathletic field

Description

This lo-fi video clip was created for the Brand Identity project by Ouch, featuring graphic design by Studio Oker, illustration by Morten Kantsø, and photography by Henriette Heimdal. The sequence centers on a small framed moving image showing an outdoor grassy athletic field with a figure in motion, displayed on a pale backdrop. Below the central frame, italicized typewriter text reads fig. 1b ouch. The aesthetic utilizes nostalgic lo-fi techniques and grain.