Oreo: Twist On It
Brand
Date
Feb 2024
Description
Oreo explores a playful narrative in the "Twist On It" commercial, set against a cinematic prehistoric landscape. The campaign utilizes dramatic VFX to integrate live-action performances with meteor showers and dinosaurs, centered on the decision-making process of its characters. The project features collaborative creative input from The Martin Agency, Weber Shandwick, Spark, Dentsu Creative US, VaynerMedia North America, and PXP. Production was handled by Hungry Man US and Tonic, with visual effects delivered by The Harbor Picture Company and sound design by Walker.
Style
Horizontal, Action, Cinematic, Raw
Techniques
VFX / visual effects
Industries
Context
TVC / TV Commercial
Associated creatives
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