Oreo: Twist On It
Brand
Date
Sep 2024
Description
Oreo explores a prehistoric landscape in 'Twist On It,' a commercial spot that blends live-action performance with expansive digital environments. The film centers on two cave dwellers facing an impending meteor shower, turning to the ritual of the cookie twist as a solution to their existential predicament. Produced by Hungry Man US with VFX by Harbor Picture Company, the project integrates cinematic lighting and complex visual effects. Creative direction was managed by PXP New York, The Martin Agency, Weber Shandwick, and Dentsu Creative US, with music and sound design provided by Walker.
Style
Horizontal, Action, Cinematic, Raw
Techniques
VFX / visual effects
Industries
Context
TVC / TV Commercial
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