Oreo: Train
Brand
Date
May 2023
Description
Oreo’s 'Train' campaign explores a quiet, intimate moment shared between two passengers aboard a vintage train carriage. The commercial centers on a young girl and an adult woman connecting over cookies and milk at a wood-paneled table, set against a backdrop of fellow travelers in a dimly lit, transportive environment. Produced by FCB New York, the spot leans into a nostalgic visual language. It utilizes cinematic lighting and a warm color grade to emphasize the cozy, atmospheric setting within the train car. The production maintains a focused, live-action technique to capture the interaction between the two leads throughout their journey.
Style
Horizontal, Cinematic, Warm
Industries
Background
Transport Hub
Context
TVC / TV Commercial
Associated creatives
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