Oreo: Space Dunk
Brand
Date
Jan 2024
Description
Oreo takes its product to the edge of the atmosphere in this Space Dunk campaign. The project centres on a mission to launch the limited edition cookies into near-space, capturing the journey as the payload ascends beyond the clouds. The vertical video format utilizes high-altitude aerial footage to document the ascent, tracking environmental data and mission parameters against the backdrop of the Earth's horizon. The commercial maintains an adventurous, cinematic tone, highlighting the extreme conditions encountered during the flight.
Style
Vertical, Commercial, Action, Futuristic
Techniques
Slow motion, Drone footage
Industries
Background
Clear Sky
Context
Advertising Campaign
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