Oreo: Oreo Stuf Scan
Brand
Date
May 2022
Description
Oreo explores the intersection of snack culture and footwear in this vibrant promotional campaign, Oreo Stuf Scan. The creative, helmed by VML Worldwide and New York, leans into a high-contrast aesthetic that draws parallels between the iconic cookie and popular black-and-white sneaker colorways. Utilizing motion graphics and bold animation, the production incorporates fast-paced editing and dynamic typography to frame user-generated clips and archival imagery. The execution maintains a sharp, vertical format that emphasizes monochrome design elements to build a distinct brand identity across digital platforms.
Style
Artistic, Vertical, Monochrome
Techniques
Animation, Motion Graphics
Industries
Color
Pure White
Jet Black
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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