Logo

Oreo: OREO Menu

Brand
Oreo
Date

Apr 2024

Description

Oreo explores the intersection of digital interface design and iconic brand assets in the OREO Menu animation. The project reimagines the ubiquitous hamburger menu icon, transitioning from standard navigation lines into a stacked configuration that mirrors the brand's signature cookie design. Developed by VML US, the piece utilizes minimalist vector graphics and clean motion graphics to illustrate the visual evolution of the UI element. The work centers on a distinct graphic design language, maintaining a focused approach that leans into the interplay between functional digital navigation and the recognisable physical form of the product.

Style

Horizontal, Commercial, Minimalist

Techniques

Animation, UI illustration, Motion Graphics

Industries
CPG / Packaged Food
Background

Solid Colour

Context

Social Media / Short Form Video

Associated creatives

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by