Oreo: Menu
Brand
Date
Jun 2024
Description
Oreo explores the intersection of digital interface design and brand iconography in this animated project. The piece dissects the origins of the standard hamburger menu icon, playfully questioning its visual association with food before reinterpreting the three-line symbol as a stacked trio of Oreo cookies. Produced by VML US, the project utilizes clean graphic design and minimalist black-and-white vector illustrations. The narrative is driven by smooth motion graphics and precise typography, maintaining a consistent aesthetic against a stark white background.
Style
Artistic, Vertical, playful, Clean, Minimalist
Techniques
Animation, Typography, Vector, Motion Graphics
Industries
Color
Jet Black
Pure White
Background
Solid Colour
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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