Oreo explores the intersection of digital interface design and brand iconography in this animated project. The piece dissects the origins of the standard hamburger menu icon, playfully questioning its visual association with food before reinterpreting the three-line symbol as a stacked trio of Oreo cookies.
Produced by VML US, the project utilizes clean graphic design and minimalist black-and-white vector illustrations. The narrative is driven by smooth motion graphics and precise typography, maintaining a consistent aesthetic against a stark white background.
