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OpenResearch

Brand Identity
Date

Aug 2024

Description

OpenResearch defines its brand identity through a series of cohesive graphic design and motion assets that prioritize clarity and analytical structure. The visual system leverages a bold, high-contrast color palette, utilizing lime green, deep purple, and minimalist neutrals to communicate complex research methodologies and data insights. Technically, the project blends clean typography with vector-based motion graphics and 3D renders. The execution varies from tactile elements, such as screen-printed posters on pegboard and paper collages, to dynamic digital interfaces and data-driven animations. Creative efforts led by Visie Admin and graphic design contributions from Play emphasize a consistent, professional aesthetic across both physical and digital applications.

Style

Horizontal, Commercial, Clean

Color
Pure White

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