OpenResearch: Brand Identity

Aug 2024

OpenResearch's brand identity project establishes a visual language centered on clarity and analytical precision. The design system utilizes a structured, minimalist approach, incorporating a bold, sans-serif typography palette alongside a consistent duotone color scheme of purple, lime green, and off-white. By balancing documentary-style photography with precise vector graphics, the identity communicates complex research methodologies through an accessible, professional aesthetic. Developed by Visie Admin with graphic design from Play, the project spans diverse formats including print collateral, motion graphics, and digital platform interfaces. The implementation leans into clean layout principles and screen print / silkscreen techniques, framing data-driven content within modular grids and icon-supported informational layouts.

Horizontal, Commercial, Clean, Minimalist