Arcadia Science

Jun 2022

The brand identity for Arcadia Science establishes a visual ecosystem for modern research, centered on a minimalist design language. The project, featuring graphic design by Play, utilizes a muted palette of greens, creams, and earthy tones to communicate organizational values through clean typography and precise vector line art. The execution relies on a blend of digital and printed applications, ranging from editorial layouts and scientific diagrams to mobile-first interfaces. Throughout the series, the aesthetic leans into a combination of editorial composition and animation, using natural light and organic shadows to provide texture to the brand's neutral, scientific framework.

Horizontal, Clean, Commercial, Minimalist

Typography

Solid Colour

Brand Film / Corporate Video