Toyota Prius
More Efficient
Brand
ProjectMore Efficient
Date
Jan 2025
Description
Toyota Prius explores vehicle versatility in 'More Efficient,' a commercial campaign centered on the car's interior capacity. The film follows the vehicle as it navigates a rotating stage featuring hand-painted theatrical backdrops, shifting from suburban settings to coastal and snowy landscapes. This production employs a cinematic approach, integrating live-action technique with layered VFX / visual effects to illustrate the car's utility. The project was developed by agency Saatchi & Saatchi Australia, with production handled by Partizan.
Style
Horizontal, Cinematic, Raw
Techniques
VFX / visual effects
Industries
Electric / EV
Color
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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