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Person holding a light blue poster with bold black text reading Why in front of their face, seated on an outdoor wooden bench.

OpenResearch Brand Identity 2024

Associated creatives

Tags

Description

A person is seated outdoors on a wooden slatted bench while holding a large light blue poster directly in front of their face, obscuring the upper portion of their body. The poster features bold black typography with the word Why printed prominently across the center in large letters, along with smaller legible text at the bottom left. The subject wears dark trousers and a patterned jacket, with a pale green bag resting on the bench beside them. The background shows blurred greenery and elements of an outdoor urban or park setting under soft daylight.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Enterprise & B2B Software

Color

Sky Blue (50%)
Jet Black (30%)
Beige (20%)

Background

Park

Context

Advertising Campaign, Editorial