Dropbox
Brand Identity
Brand
ProjectBrand Identity
Date
Dec 2022
Description
Dropbox unveils a refreshed brand identity across its product ecosystem, including Dropbox Sign, DocSend, Capture, and Forms. The project centers on a refined visual system, moving through geometric configurations and dynamic logo animations that leverage high-contrast blue and black palettes. Executed through motion graphics, the identity emphasises precision with clean typography and vector-based spatial transformations. Play led the graphic design, which relies on a minimalist aesthetic to maintain clear visual alignment across digital interfaces and abstract product icons.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Industries
Apps & Digital Platforms
Color
Jet Black
Context
Brand Film / Corporate Video
Associated creatives
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