BrandOne Burger
ProjectBrand Identity

One Burger Brand Identity 2025
Associated creatives
Tags
Description
This extreme macro commercial photograph captures a detailed cross-section of a gourmet double cheeseburger for One Burger. The tight framing focuses on the rich textures of the melted cheese, cooked beef patties, thick slice of ripe red tomato, crisp green lettuce leaf, white mayonnaise, and red ketchup, all topped by a glossy golden-brown sesame bun. Bright, even lighting highlights the glistening moisture and tactile surfaces of each ingredient. Bold typography reading ONE is prominently displayed in white against a vibrant red block at the bottom of the frame.
Style
Vertical, Commercial, Saturated, Clean
Techniques
Macro, Natural light
Industries
Fast Food
Color
Caramel (40%)
Golden Yellow (30%)
Crimson (30%)
Context
Advertising Campaign