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BrandOne Burger
ProjectBrand Identity
Classic hamburger with double patties, cheese, lettuce, and tomato against a light background with red typography

One Burger Brand Identity 2025

Associated creatives

The New Company
The New CompanyGraphic Design
The New Company
The New CompanyMotion
Benoit Florencon
Benoit FlorenconPhotography

Tags

hamburgerburgerclassic burgercheeseburgerdouble patty burger

Description

This commercial image showcases a classic hamburger centered against a clean light background for the One Burger brand identity project, created by The New Company and photographed by Benoit Florencon. The burger features a toasted brioche bun, double beef patties with melted cheese, lettuce, a tomato slice, mayonnaise, and ketchup. Bold red typography reading ONE appears prominently across the top of the frame, with smaller matching text reading THE CLASSIC ONE positioned to the right above the burger. The composition utilizes sharp studio lighting and minimal negative space to emphasize the food product.

Style

Vertical, Commercial, Clean, Graphic

Industries

Fast Food

Color

Caramel (50%)
Espresso (30%)
Crimson (20%)

Background

White Seamless

Context

E-commerce / Product