On Running presents their SS24 sportswear campaign, a high-energy look at performance apparel through the lens of diverse athletes. The project moves between outdoor urban environments and focused gym settings, highlighting agility during rope skipping, weightlifting, and long-distance runs.
Produced by Los York, the campaign utilizes cinematic framing and natural lighting to emphasize physical movement. The edit leans into rhythmic pacing and slow motion sequences to showcase the apparel in action. Post-production and visual effects were handled by Los York, with an original soundscape composed by Glue Factory Music.
