On Running SS24 2024

Description

This high-energy athletic campaign video for On Running SS24 captures diverse athletes engaging in intense training, running, and stretching sessions across varied locations. The dynamic sequences transition between outdoor urban runs near large concrete buildings and focused indoor gym workouts featuring weightlifting, rope skipping, and core exercises. The cinematography utilizes cinematic framing, natural lighting, and rhythmic editing to showcase movement and performance apparel. Produced by Los York with post-production and visual effects by Los York and sound design by Glue Factory Music.