On Running Soft Wins! 2025

Description

This editorial campaign image for On Running titled Soft Wins, photographed by Samuel Bradley with choreography by Simon Donnellon, captures a vibrant street scene on a sunny day. A plush red Elmo character stands in the foreground, gesturing towards a diverse group of runners and models exercising along a city sidewalk lined with storefronts. Bold, textured yellow typography reading Soft Wins is overlaid across the frame, complemented by the On Running logo in the corner. Natural daylight illuminates the scene, casting strong shadows on the pavement and highlighting the dynamic movement of the runners.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign