On Running Soft Wins! 2025

Description

This vertical campaign image for On Running's project Soft Wins features a woman seated on a pink chair outside a storefront. She wears an activewear sports bra, a light jacket, and leggings while interacting with a red Elmo puppet placed on the chair next to her. In the immediate left foreground, a large grey running shoe is captured in a floating, oversized perspective. Large yellow bold typography with the words SOFT WINS overlays the top and bottom of the frame. Natural daylight illuminates the street setting, captured by photographer Samuel Bradley.

Style

Vertical, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Retail Storefront

Context

Advertising Campaign