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  • ·On Running Soft Wins campaign image by Samuel Bradley
Brand
On Running
ProjectSoft Wins!
A woman seated outdoors next to a red puppet while a large grey running shoe floats in the foreground for On Running.

On Running Soft Wins! 2025

Associated creatives

Samuel Bradley
Samuel BradleyPhotographer
Simon Donnellon
Simon DonnellonChoreographer

Tags

woman in activewearwomanactiveweargrey running shoerunning shoeshoered puppetpuppet

Description

This vertical campaign image for On Running's project Soft Wins features a woman seated on a pink chair outside a storefront. She wears an activewear sports bra, a light jacket, and leggings while interacting with a red Elmo puppet placed on the chair next to her. In the immediate left foreground, a large grey running shoe is captured in a floating, oversized perspective. Large yellow bold typography with the words SOFT WINS overlays the top and bottom of the frame. Natural daylight illuminates the street setting, captured by photographer Samuel Bradley.