On Running: Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first
Brand
Date
Mar 2025
Description
On Running leveraged programmatic digital out-of-home (prDOOH) technology to drive physical store traffic in a project developed alongside VIOOH UK, JCDecaux, and StoreBoost. The campaign utilized multi-layered data sets, including integration with Strava user data, to execute hyper-precision targeting for the brand's Regent Street location. The presentation assets highlight the technical methodology behind the rollout, combining live-action technique with data-driven infographics to map inventory across the city. This initiative functions as a demonstration of real-time audience engagement within the consumer electronics and technology space.
Style
Horizontal, Commercial, Clean
Techniques
Infographics
Industries
Context
Brand Film / Corporate Video
Associated creatives
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