On Running
Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first
Brand
ProjectHyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first
Date
Mar 2025
Description
This programmatic Digital Out-of-Home campaign for On Running centers on a targeted drive-to-store strategy for the brand’s Regent Street location. Developed in collaboration with VIOOH, JCDecaux, and StoreBoost, the initiative leverages multiple data sets and Strava insights to inform real-time audience engagement. The project employs a live-action technique alongside integrated infographics to map out technical execution and measured footfall outcomes. By utilising hyper-precision targeting within the prDOOH space, the campaign coordinates OOH inventory with specific consumer data sets to optimize physical store traffic.
Style
Horizontal, Commercial, Clean
Techniques
Infographics
Industries
Consumer Electronics
Context
Brand Film / Corporate Video
Associated creatives
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