On Running Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first 2025

Description

This presentation video showcases a groundbreaking programmatic prDOOH campaign by On Running in collaboration with VIOOH, JCDecaux, and StoreBoost. The slides detail the campaign objective to drive footfall to an On store on Regent Street, utilising multiple data sets and Strava data. It outlines audience targeting, inventory details, campaign examples, and reported campaign results including footfall metrics.