Logo
  • Home
  • ·Media
  • ·On Running programmatic prDOOH campaign showcase

On Running Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first 2025

About

This presentation video showcases a groundbreaking programmatic prDOOH campaign by On Running in collaboration with VIOOH, JCDecaux, and StoreBoost. The slides detail the campaign objective to drive footfall to an On store on Regent Street, utilising multiple data sets and Strava data. It outlines audience targeting, inventory details, campaign examples, and reported campaign results including footfall metrics.

Brand

On Running

Project

On Running Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first 2025

Keywords

programmatic prdooh campaignprdooh campaigncampaign showcaseon runningpresentation video

Credits

VIOOH UK
Agency / Creative
JCDecaux
Agency / Creative
StoreBoost
Agency / Creative

Styles

HorizontalCommercialClean

Techniques

Infographics

Industries

Consumer Electronics

Context

Brand Film / Corporate Video
Similar media
Digital advertising display featuring an Oroton fashion campaign showing a model wearing a plaid hat and dress holding a handbag
Row of illuminated outdoor digital bus shelter advertising screens displaying Oroton Spring campaign fashion posters along a city street.
Black and white motion-blurred action shot of runners on a track with Dream On text below by Julian Schulz for On Zatopek 10.
An outdoor advertising billboard displaying an advertisement featuring a young child holding a stuffed animal beside street trees
Illuminated advertising display at a Melbourne tram stop featuring the Oroton brand campaign for Spring.
Reece Beautiful Bathrooms campaign advertisement displayed inside a bus shelter on a city street.
Woman in a blue dress sitting in an outdoor park setting with modern city buildings in the background.