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Brand
On Running
ProjectCloudswift

On Running Cloudswift 2024

Associated creatives

Bullion Productions
Bullion ProductionsProduction

Tags

runners running through cityrunners runningcity runningrunnersathletic apparelrunning shoes

Description

This dynamic commercial video for On Running's Cloudswift project, produced by Bullion Productions, captures runners sprinting through urban city streets at dusk. The fast-paced sequence highlights athletic apparel and footwear against concrete architecture and city street environments. The cinematic live-action footage employs atmospheric lighting and rapid movement to emphasize performance and city running culture.