On: Elmo and Roger Federer's letters of the day
Brand
Date
Feb 2025
Description
On teams up with Sesame Workshop and The Jim Henson Company for a lighthearted campaign featuring Roger Federer and Elmo. The project centers on a dialogue between the tennis athlete and the iconic puppet, focusing on the specific letter details found on the brand's sneakers. Produced by Love Song with creative direction from Flower Shop, the live-action technique leans into a minimalist urban aesthetic. The spot uses a clean, understated environment to frame the interaction, punctuated by close-up product inserts that highlight the footwear design.
Style
Humorous, Lifestyle, Horizontal, Clean
Industries
Color
Jet Black
Crimson
Pure White
Background
Road
Context
Advertising Campaign, Brand Film / Corporate Video
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