On Elmo and Roger Federer's letters of the day 2025

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Tennis player Roger Federer sits on grey concrete stadium steps while conversing with the red Elmo puppet, who is seated beside him in a small green chair. The casual interaction forms part of an On brand campaign highlighting the letter pairing on the brand's sneakers. The scene is shot in a minimalist urban setting with subdued lighting that focuses attention on the dialogue between Federer and the puppet. Close-up inserts highlight the On sneaker details and branding during the conversation.