On
Be Every You
Brand
ProjectBe Every You
Date
Aug 2025
Description
On presents 'Be Every You,' a sportswear campaign featuring Zendaya. Directed by Bardia Zeinali and captured by photographer Emily Lipson, the project highlights the brand's performance apparel through a series of athletic, dynamic poses. Stylist Law Roach curates the all-black technical ensembles, pairing performance footwear with functional outerwear. The imagery utilizes a polished, moody aesthetic, set against minimalist pale sand surfaces and atmospheric cloud backdrops. Executed with soft, cool-toned lighting, the campaign emphasizes the textural details of the sportswear in both horizontal and vertical commercial formats.
Style
Commercial, Moody
Techniques
Soft Light
Industries
Sportswear
Color
Jet Black
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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