On: Be Every You
Brand
Date
Aug 2025
Description
On presents 'Be Every You,' a sportswear campaign featuring Zendaya. The imagery captures a series of dynamic, athletic poses against a moody, cool-toned studio environment that emphasizes the technical construction of the apparel. Directed by Bardia Zeinali and styled by Law Roach, the campaign highlights a performance-focused wardrobe of zip-up bomber jackets, sports bras, and running footwear. The project utilizes soft light to maintain a polished, commercial aesthetic across both vertical and horizontal formats.
Style
Commercial, Vertical, Warm
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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