On presents 'Be Every You,' a sportswear campaign featuring Zendaya. The imagery captures a series of dynamic, athletic poses against a moody, cool-toned studio environment that emphasizes the technical construction of the apparel.
Directed by Bardia Zeinali and styled by Law Roach, the campaign highlights a performance-focused wardrobe of zip-up bomber jackets, sports bras, and running footwear. The project utilizes soft light to maintain a polished, commercial aesthetic across both vertical and horizontal formats.
