On Brand Identity 2025

Description

This high-angle composition captures a white running shoe positioned on a sleek, curved metallic architectural installation for the On Brand Identity project. The structure features polished metal surfaces, grated panels, and illuminated digital ribbons displaying repeated typography. The lighting is crisp and cool, accentuating the metallic textures and the clean lines of the commercial display. The perspective looks down onto the curved form, creating strong geometric patterns and depth. Collaborators on the project include Modem, Tomorrow Bureau, Studio Dialect, Tom Schwaiger, Wei Huang, FITSOUT, and Infrastor.

Style

Vertical, Commercial, Clean, Geometric

Techniques

3D render / CGI

Industries

Sportswear

Color

Background

Showroom

Context

E-commerce / Product