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Brand
Oio Lab
ProjectBrand Identity
Close-up portrait of an older woman with grey hair holding fingers with dollops of white cream near her face against a plain background

Oio Lab Brand Identity 2024

Associated creatives

Hugmun
HugmunGraphic Design
Kuba Szopka
Kuba SzopkaPhotography
Roshianu Moloko
Roshianu MolokoPhotography

Tags

older woman applying creamolder womanwoman applying creamskincare portraitwhite cream on fingerscream on fingers

Description

This close-up portrait features an older woman with natural grey hair and visible skin texture, gently holding her hand up with two dollops of white cream resting on her fingertips. The shot is captured with soft, natural lighting casting gentle shadows across her face. The composition highlights skincare and product application in a clean, minimal aesthetic. The project is part of the brand identity for Oio Lab, with graphic design by Hugmun and photography by Kuba Szopka and Roshianu Moloko.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Skincare

Background

White Seamless

Context

Advertising Campaign