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Brand
Off White
ProjectOff White Social Campaign
Young man wearing a patterned shirt and fur hat looking down at a decorated sneaker pulled from a white shoebox.

Off White Off White Social Campaign 2024

Associated creatives

Pietro Cocco
Pietro CoccoPhotographer
Diletta Bonaiuti
Diletta BonaiutiFashion Editor/Stylist
Michiko Ikeda
Michiko IkedaMakeup Artist

Tags

young man examining sneakeryoung manman examining sneakermanpatterned shirtfur hatdesigner sneakersneakerwhite shoebox

Description

This image for the Off White Social Campaign captures a young man seated against a clean white backdrop, looking down with a focused expression as he examines a pair of colourful designer sneakers. He wears a patterned long-sleeve shirt and a textured fur hat, adding distinct streetwear styling to the portrait. In his hands, he delicately holds one sneaker while unpacking another from a white shoebox filled with tissue paper. The composition is clean and minimalist, emphasizing the footwear details and apparel textures through crisp studio lighting. Pietro Cocco photographed the scene, with fashion styling by Diletta Bonaiuti and makeup by Michiko Ikeda.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Streetwear

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign