Nissan: Woven Into Tech
Brand
Date
Apr 2024
Description
Nissan explores the intersection of automotive engineering and contemporary fashion in its 'Woven Into Tech' campaign. The project features designer Sheila Rashid within her studio, documenting her creative process as she engages with the vehicle's design language. Produced with a cinematic, live-action approach, the film draws parallels between textile craftsmanship and vehicle manufacturing. Through clean framing and natural lighting, the project highlights the technical precision inherent in both creative fields. Audio production for the film was managed by SoStereo.
Style
Horizontal, Cinematic, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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