The URventures project for Nissan spotlights the journeys of women entrepreneurs across the UAE. Through a series of documentary-style interviews and behind-the-scenes vignettes, the work examines the complexities of startup funding and securing business loans.
Produced by TBWA\RAAD, the video employs natural light and intimate framing to maintain a grounded aesthetic. The project utilizes live-action technique and cinematic composition to capture the professional environments of these business owners.
