Nissan: URventures
Brand
Date
Jun 2025
Description
The URventures project for Nissan spotlights the journeys of women entrepreneurs across the UAE. Through a series of documentary-style interviews and behind-the-scenes vignettes, the work examines the complexities of startup funding and securing business loans. Produced by TBWA\RAAD, the video employs natural light and intimate framing to maintain a grounded aesthetic. The project utilizes live-action technique and cinematic composition to capture the professional environments of these business owners.
Style
Documentary, Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Color
Crimson
Jet Black
Background
Office
Context
Documentary
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