Nissan

Truck Month 2025

Brand

ProjectTruck Month 2025

Date

Dec 2025

Description

Nissan’s Truck Month 2025 campaign highlights the off-road capabilities of the brand's latest SUV and pickup fleet. The commercial focuses on the Frontier, Pathfinder, Rogue, and Armada models as they traverse diverse terrains, ranging from river crossings to desert landscapes. Developed by TBWA Chiat Day NY, the film utilizes high-action live-action techniques and slow-motion sequences to emphasize the vehicles' durability. Music and sound design are provided by MAS-Music and Strategy, grounding the fast-paced edit that spans mountain backdrops and rugged trails.

Style

Horizontal, Commercial, Action

Techniques

Slow motion

Industries

Luxury Automotive

Color

Crimson

Medium Grey

Background

Mountain

Context