Nissan: Thrillology - Operation Thrill
Brand
Date
Jul 2023
Description
Nissan's Thrillology - Operation Thrill project presents a narrative centered on a high-tech control room, where an operations team orchestrates a complex driving simulation. The creative direction, led by agencies TBWA Canada and Tam-Tam\\\\ TBWA, shifts between futuristic command consoles and the precision movement of vehicles on suburban streets. Produced by Studio Feather, the commercial employs cinematic lighting and sharp camera angles to build tension within the scenario. The visual language utilizes live-action techniques to contrast the sterile, digital environment of the operations center with the physical performance of the automotive subjects.
Style
Horizontal, Cinematic
Industries
Color
Jet Black
Charcoal
Navy
Background
Office
Context
TVC / TV Commercial
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