Nissan: The Test Drive Director's Cut
Brand
Date
Sep 2025
Description
Nissan's 'The Test Drive Director's Cut' is a live-action commercial for the brand’s SUV line, centered on a humorous narrative exchange between two men in a diner setting. The campaign transitions from dialogue-heavy performance to driving sequences, highlighting the vehicle’s interior and exterior through dynamic camera angles. The production utilizes natural light to capture the Pathfinder on city streets, emphasizing a polished aesthetic. TBWA\Chiat\Day led the creative development, with production handled by Landia - Los Angeles and editorial work provided by Whitehouse Post - UK.
Style
Horizontal, Commercial, Polished
Techniques
Natural light
Industries
Background
Café
Context
TVC / TV Commercial
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