Nissan: The Power within You
Brand
Date
Nov 2024
Description
Nissan’s latest campaign, The Power Within You, highlights the brand's electric vehicle lineup through a series of high-energy sequences. Produced by DOMO, the project contrasts the movement of an EV on dark urban streets with intense portraits of performers, including a drummer and an athlete in an industrial setting. The film utilizes cinematic framing and moody lighting to build a suspenseful atmosphere. Through the use of live-action technique and a high-contrast teal and orange color grade, the narrative focuses on motion and focus, grounding the automotive project in a dynamic visual aesthetic.
Style
Horizontal, Action, Cinematic, Moody, Cool
Industries
Color
Powder Blue
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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