Nissan: The Hidden Network

Nov 2025

Nissan explores the connection between nature and innovation in 'The Hidden Network.' The automotive campaign highlights a cinematic narrative, utilizing drone footage to frame the landscape before shifting to ground-level exploration. Visuals integrate golden, branching energy lines through intricate VFX work, contrasting the organic woodland setting with subtle digital intervention. The project features natural light and a warm color palette, anchored by a focus on environmental textures. Creative development was led by TBWA, with production handled by Omnicom Studios. Post-production and visual effects were provided by Coffee & TV, while Bark Studio managed the sound design and Square Peg Edit completed the final cut.

Horizontal, Cinematic, Warm, Golden Hour

Natural light, Drone footage, VFX / visual effects

Forest

Advertising Campaign