Nissan highlights the 2024 Rogue in this commercial spot, focusing on the integration of advanced interior technology within a compact SUV. The film tracks the vehicle through urban environments before transitioning to domestic scenes that underscore lifestyle connectivity, specifically featuring the Google built-in infotainment system.
The project leans into a clean, warm aesthetic, utilizing live-action technique to capture both the car's exterior maneuvers and the utility of the cabin’s digital interface. Production was managed by TBWA Chiat Day NY, with sound and music elements provided by MAS-Music and Strategy.
