Nissan: RMP Pathfinder
Brand
Date
Dec 2025
Description
Nissan’s campaign for the Pathfinder highlights the luxury automotive SUV’s rugged capabilities and performance across varied environments. The narrative moves from mountain landscapes to dirt roads, utilizing drone footage to track the vehicle's maneuverability and power on challenging terrain. Interior sequences focus on family utility and cabin comfort, framing the SUV as a versatile choice for both daily travel and off-road excursions. The production leans into live-action techniques with high-energy pacing and dynamic camera work. Music and sound design, handled by MAS-Music and Strategy, anchor the action.
Style
Horizontal, Commercial, Action, Warm
Techniques
Drone footage
Industries
Color
Burgundy
Jet Black
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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