Nissan: Ride with Them - 2023 Road 2 The Final Four

Dec 2025

This Nissan campaign, titled Ride with Them - 2023 Road 2 The Final Four, centers on a humorous interaction between a driver, a bystander, and a collection of college sports mascots. Shot with live-action cinematography, the narrative unfolds at a service station where the crossover SUV acts as a central hub for the unexpected cast of characters. The spot utilizes natural lighting to ground the scenario in a realistic setting, contrasting the dry, open landscape with the playful presence of the mascots. The creative execution, led by agency TBWA Chiat Day NY, leans into the sports-focused theme of the automotive brand's seasonal activation. Sound design and music were produced by MAS-Music and Strategy.

Humorous, Horizontal, Commercial

Service Station

TVC / TV Commercial