Nissan: Return of the Snowman
Brand
Date
Jan 2018
Description
Nissan's "Return of the Snowman" campaign leans into cinematic storytelling to highlight the performance of their latest SUV model. The spot follows the vehicle as it navigates winter landscapes, captured through a mix of exterior tracking shots and intimate interior perspectives. Produced by Sequoia Content with agency creative from TBWA Canada, the narrative integrates live-action technique with high-end VFX / visual effects to integrate animated antagonists into the environment. The project maintains a distinct gritty, cool aesthetic through intentional color grading that emphasizes the icy setting of the journey.
Style
Horizontal, Cinematic, Cool, Gritty
Techniques
VFX / visual effects
Industries
Color
Scarlet
Background
Forest
Context
TVC / TV Commercial
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