Nissan
Raul
Brand
ProjectRaul
Date
Jun 2026
Description
Nissan's campaign titled 'Raul' spotlights the journey of a tech-focused high school senior as he explores his passion for music production. Through a series of candid moments and intimate interviews, the piece follows his path from a home studio environment to a meeting with audio engineer Gustavo Celis. Produced by GREATERGOOD, the automotive brand commercial documents a mentorship narrative within the electric vehicle industry space. The project utilizes a documentary approach, prioritizing warm, clean visuals and live-action techniques to frame its subject’s experience.
Style
Documentary, Horizontal, Warm, Clean
Industries
Electric / EV
Color
Beige
Jet Black
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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