Nissan: Pushed to the Limit

Jul 2025

Nissan's 'Pushed to the Limit' campaign highlights the performance capabilities of the Nissan Rogue through a series of demanding endurance tests. The commercial leans into high-speed vehicle maneuvers and action-oriented cinematography to showcase the SUV within both arid desert terrains and rugged industrial settings. Developed by agency TBWA Chiat Day NY, the project utilizes live-action technique and slow motion to capture the vehicle's interaction with harsh elements. Production was handled by JOJX and Arcade Motion, with post-production and VFX provided by Trafik and JAM VFX. The project also features sound design contributions from Lime Studios, duotone audio, and Source Sound.

Horizontal, Action, Cinematic, Warm

Slow motion

Advertising Campaign