Nissan Pushed to the Limit 2025

About

Nissan's 'Pushed to the Limit' campaign highlights the performance capabilities of the Nissan Rogue through a series of demanding endurance tests. The commercial leans into high-speed vehicle maneuvers and action-oriented cinematography to showcase the SUV within both arid desert terrains and rugged industrial settings. Developed by agency TBWA Chiat Day NY, the project utilizes live-action technique and slow motion to capture the vehicle's interaction with harsh elements. Production was handled by JOJX and Arcade Motion, with post-production and VFX provided by Trafik and JAM VFX. The project also features sound design contributions from Lime Studios, duotone audio, and Source Sound.