Nissan: No Limits
Brand
Date
Oct 2024
Description
The No Limits project for Nissan presents a high-octane automotive narrative, centered on a red vehicle navigating the exterior of a glass and steel skyscraper. The execution leverages live-action techniques combined with VFX to achieve a vertical perspective that redefines traditional car commercial aesthetics. Captured during the golden hour, the film utilizes dramatic lighting to balance warm sunbeams against the cold geometry of an urban cityscape. The result is a cinematic exploration of movement and architecture, produced by Birth Productions in collaboration with Nissan United.
Style
Vertical, Cinematic, Warm, Golden Hour
Techniques
VFX / visual effects
Industries
Color
Scarlet
Jet Black
Background
Sunset Sky
Context
TVC / TV Commercial
Associated creatives
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