Nissan: Mummy, Don’t ask why
Brand
Date
Dec 2024
Description
Nissan’s latest automotive project, 'Mummy, Don’t ask why,' adopts a playful tone to showcase the brand's vehicle capabilities in demanding environments. Directed with a focus on cinematic storytelling, the narrative transitions between nighttime camp settings and sunlit desert landscapes, featuring a mix of humorous desert encounters and lighthearted situational mishaps. Produced by Rush, the film utilizes a live-action technique to contrast the vast scale of the outdoors with intimate character reactions. The production leans into golden hour lighting to heighten the visual impact of its expansive outdoor backdrops.
Style
Humorous, Horizontal, Cinematic, Golden Hour
Industries
Context
TVC / TV Commercial
Associated creatives
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