Nissan
Mummy, Don’t ask why
Brand
ProjectMummy, Don’t ask why
Date
Dec 2024
Description
Nissan’s latest campaign, titled Mummy, Don’t ask why, leans into comedic automotive storytelling. The project navigates a series of lighthearted desert mishaps, contrasting nighttime camp setups with expansive, sunlit outdoor sequences. Directed with a cinematic flair, the production team at Rush captures the transition from intimate scout encounters to high-contrast desert landscapes. The work utilizes a live-action technique to ground the humorous narrative within vast natural environments, punctuated by the golden hour aesthetic.
Style
Humorous, Horizontal, Cinematic, Golden Hour
Industries
Luxury Automotive
Context
TVC / TV Commercial
Associated creatives
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