Nissan: Kicks

Brand

Date

Sep 2025

Description

Nissan highlights the versatility of its Kicks compact SUV in this latest automotive advertising campaign. The spot follows the vehicle through a variety of rugged terrains, shifting from winding mountain passes to shallow water crossings, emphasizing the car's maneuverability and exterior design features. Produced with creative direction from TBWA\Chiat\Day LA, the film utilizes dynamic drone footage and live-action techniques to frame the SUV against expansive outdoor landscapes. The execution leans into the visual warmth of golden hour lighting to capture the vehicle in motion, supported by post-production work from Company 3 LA and sound design from Vapor Music.

Style

Horizontal, Commercial, Golden Hour

Techniques

Drone footage

Industries

Mass Market Automotive

Color

Burgundy

Background

Road

Context

Advertising Campaign, TVC / TV Commercial